Day One Agenda
Tuesday 30th August, 2011

8.30
Registration, coffee & networking
8.55
Welcome to country
Wurundjeri Elder
9.00
Welcome remarks from the Chair
Darren Whitelaw
Senior Communications Strategist
360m &
Formerly General Manager Corporate Communication
Department of Justice, Victoria
9.05
Spotlight Session

You will have the opportunity to share your own experiences in an open forum, providing optimal networking opportunities Facilitated by the Chair, Darren Whitelaw
Integrating online engagement with traditional methods
Integrating online engagement with traditional methods
9.30
KEYNOTE SPEAKER
Reaching the people: Where are they?

  • The untapped potential of the online sphere
  • Social media as the new frontier of citizen
John Sheridan
First Assistant Secretary, AGIMO
Department of Finance & Deregulation
10.15
Successful online strategies that align with community needs

  • Why online engagement creates more informed communities faster
  • Engaging communities of varied needs and interests
Sandi Logan
National Communications Manager
Department of Immigration & Citizenship
10.55
Upskilling your team to deal with online engagement methods

  • Where are your teams skill deficiencies and how can you identify them?
  • Identifying the tools that best meet your community needs
  • Changing methodology from traditional engagement methods to web based ones in a seamless manner
Belinda Hayes
Online Communications Manager
Department of Sustainability & Environment, VIC
11.35
Morning tea & networking
12.05
Integrating web engagement as a central part of a holistic community engagement strategy

  • Experiences from the State Strategic Plan initiative
  • What communications solutions do online platforms provide?
  • How extensive can an online engagement strategy be and what are the limitations?
Emma Lawson
Executive Director
South Australia Strategic Plan
Department of Premier & Cabinet, SA
Examples of integrated online engagement & best practice
12.45
Making engagement engaging by embracing emerging technology

  • Increasing community participation by being innovative and creative in your approach
  • Inspiring your organisation with a fresh approach
  • Accessing youth oriented services
Joanne Mulcahy
Manager Communications & Public Affairs
Kingston City Council, VIC
1.30
Networking lunch
2.30
Risk management in social media

  • Making sure the tool is not a substitute for the message
  • Setting clear and user friendly guidelines
  • Community self-censorship
  • Controlling the message
Daniel Sheehy
Digital Media Coordinator, Public Affairs
NSW Police Force
3.10
Interactive Session
This session focuses on the latest online initiatives enabling you to increase your reach & integrate new technologies into your engagement processes. Come along, have your say and meet your peers
3.50
Afternoon tea & networking
4.20
Balancing the online approach with more traditional engagement methods

  • Community demand for specific issues or decisions
  • Controlling the type of information collected
  • Achieving consistency in your approach by seamlessly integrating online solutions
Kate Lewis
Community Engagement Manager
Warringah City Council
5.00
Closing remarks from the Chair & end of day one

View agenda day two